Make it scalable and founder-free. Then take home what it’s worth.

I’m Gonzalo. I build the plan, the numbers, the marketing and the systems that make your business scalable and able to run without you. Then I help you sell it on terms that leave more money in your pocket. Any kind of business.

See what yours is worth Nine quick questions, about three minutes. Your answers stay on your screen.

Closing statement

Example

Offer price$3,000,000
Earn-outPaid later, only if targets are met−$450,000
RolloverShares in the buyer’s company, paid when they sell−$600,000
Advisor fee7% of the cash paid at closing−$136,500
Legal and accountingYour attorney and accountant−$45,000
Wired to you at closing59% of the offer price$1,768,500

A common structure when a private-equity-backed buyer purchases a business like yours. Before taxes and any business loans.

What would a buyer pay for your business?

Nine questions a buyer asks first. You’ll see a price range today and what it could be once the problems are fixed.

Own a healthcare practice? Use the practice check instead.

Scalable and founder-free, then sold. Priced before we start.

Stop after any step. You never have to sell.

  1. A free call

    We look at your numbers together. I tell you plainly where it depends on you, how it can scale, and whether now is a good time to sell.

    $030 minutes

  2. Business Review

    I go through your business the way a buyer will and write down what keeps it from scaling, what ties it to you, what lowers your price, and the order to fix it. The $2,500 comes off the program if you go on.

    $2,500About 2 weeks

  3. Scale and Exit Program

    I build the plan to make your business scalable and founder-free, and carry it out with you: strategy, financials, marketing, systems and automation, and coaching for you as the owner.

    $25,000About 6 months of work

  4. The sale

    When you’re ready, I bring the right buyers and negotiate what you keep. You pay only if it sells, and only as the money reaches you.

    6 to 8%Of the sale price, paid as you receive it

What the $2,500 review looks like.

Two pages from a sample report. The business is made up. The findings are typical.

Business Review

Sample business: 14 staff, two locations. Findings, page 2 of 9.

FindingWhat a buyer will doTime to fix
1Owner handles every key customerPrice the business as if those customers leave with the owner6 to 12 months
29 of 14 staff are 1099 contractorsAsk for conversion before closing, or lower the price3 to 6 months
3One customer is 46% of revenueDiscount for the risk of losing them6 to 12 months
411% of invoices paid late, not trackedAssume billing problems they will have to fix2 to 3 months

Number 1 is the big one. Start handing those customers to your team now. G.

Fix 4 first. It shows up in your numbers within a quarter. G.

What the business is worth

Page 8 of 9. Example only. Results vary.

Today, as a buyer would see it$2.1M to $2.6M
After fixing findings 1 to 4$3.4M to $4.0M
Time to get there9 to 12 months

This is the number I’d aim for. G.

Gonzalo Villamizar

For 35 years I have run my own businesses, in music production, global markets, international development and healthcare operations. Today I build complete businesses: the plan, the website, the sales engine and the systems that let them run without the owner. I also coach owners through it, because handing over the business is often harder than building it.

The World Bank Group8 years directing its live global broadcasts as an independent consultant. Credited communications consultant on the Latin America and Caribbean Chief Economist reports, 2020 and 2021.
Operations12 years as COO and executive advisor, through my own firm
Software and marketingBuilt a national directory of 74,000 providers on my own: website, sales pipeline and automation, run at close to zero monthly cost
What I buildStrategy, financials, marketing, websites, software and automation
Owner coachingOne on one with you, from the first plan to the sale
Where I workBased in Ponte Vedra Beach, Florida, in St. Johns County. I work with owners across Jacksonville and Northeast Florida, and anywhere by phone or video.

For healthcare practices: Langdon

Over 15 years Langdon has grown more than 150 practices in mental health, psychiatry, and functional and alternative medicine. As an outside COO, Langdon takes a practice in disarray and gets it organized. I build the plan and the systems. Langdon makes the practice run on them.

How I work

  • Every price is in writing before we start.
  • If you shouldn’t sell yet, I’ll tell you.
  • I am paid only by you, never by buyers or lenders.
Gonzalo
Gonzalo
Langdon
LangdonHealthcare practices

Own a healthcare practice?

Practices are priced differently. Mental health, psychiatry, functional medicine and everything in between: twelve questions a practice buyer asks first.

Buyers look at your website before your books.

A business that looks well run scales faster and sells for more. Some of the websites I’ve built:

Questions owners ask me

I don’t want to sell. Can you just make the business run without me?

Yes. Many owners start only to get a business that scales and runs without them, and decide about selling later, or never. A business that runs without you is also worth more to a buyer, so the work counts either way. The review and the program are yours to keep.

Will my staff find out?

Not from me. I sign a confidentiality agreement before you share anything, and a HIPAA business associate agreement if you run a healthcare practice. Nobody on your team hears about a sale until you decide.

I’m not planning to sell for a few years. Is it too early to talk?

No, it is the best time. Most of what raises your price takes 6 to 18 months to show up in your numbers.

How do you get paid?

The first call is free. The Business Review is $2,500 and comes off the program price if you go on. The program is $25,000. For the sale, my fee is 6 to 8% of the price, paid only as you receive the money. Every fee is agreed in writing before we start.

How accurate is the price check?

It starts from published 2025 and 2026 sale data for your industry and adjusts for your answers. Use it to plan. It is not an appraisal or an offer. The review gives you a number built from your real books.

What kinds of businesses do you work with?

Any business with an owner who wants it scalable, founder-free, sold, or all three: service companies, trades, manufacturers, online stores, agencies, healthcare practices and more. For healthcare practices, Langdon joins the work.

Book a free call

Thirty minutes with Gonzalo. Tell me how to reach you and when, and I’ll call you within one business day.

I don’t sell or share what you send.

Rather write? gonzalo@thesellablecompany.com

Best time to call